About Us

Daniels Construction History

Joe Daniels Construction is self-performing General Contractor serving the Madison area for 65 years.  The company is owned by its' employees as well as active second and third generation Daniels family members.


Daniels Construction was founded in 1953 by Joe Daniels Sr., a skilled carpenter who focused primarily as a residential contractor, on the values of honesty, integrity, quality, and reliability.  Joe's work as a residential contractor was highlighted by being named President of the Madison Area Builders Association in 1960. In 1963, Daniels Construction expanded into commercial construction and in 1985 a street, sewer and underground division were added.

who we are
who we are


Today, brothers Joe Jr., who serves as the President and CEO, and Jerry, Safety Director, welcome the third generation of leadership. Sam, Jerry’s son, has grown up with the company, contributing in several roles of the company during summers and while attending the Wisconsin School of Business; he now serves as COO. The addition of third generation family ownership brings a commitment to the value upon which the Company was founded and the Employees that make the Company what it is today.

Daniels Construction is also an employee-owned company since 2006. Through an Employee Stock Ownership Plan (ESOP) all employees become part owners who share in the profits and benefit in the growth of the Company. Countless studies have shown that an ESOP makes good financial sense since companies with broad-based employee ownership outperform comparable companies where employees are not stakeholders. When the success of the Company is directly linked to the employees' ownership, this encourages productivity and better quality control.

Daniels Construction is able to self-perform a large percentage of its annual revenue because of the skilled and experienced workforce that it has. The average tenure of all employees at Daniels is 20 years and many employees have between 20-45 years of experience in the construction industry.


As we look into the future we will continue to stay true our values, customers and employees while looking for opportunities for growth by bringing value and efficiencies to new clients..

who we are

Our Truth

Our extensive experience with competitive bidding means higher quality with lower costs regardless of project size.


The Daniels Way

Experienced Based Solutions

We draw upon past experiences, our diversified work portfolio and ability to self perform several trades to bring experience based solutions while allowing for a more efficient construction process.

Quality Workmanship

We invest hundreds of hours per employee into training and work closely with Associated Builders and Contractors of Wisconsin to provide apprenticeship and continuing education training.

Attention to Detail

Our size allows us to provide individual attention to any customer and tailor our services to fit their unique needs. We approach projects of all sizes with the utmost quality, integrity and efficiency.

Safety Conscious Work Environment

At Joe Daniels Construction people are our most important asset. We take a multi-pronged approach in our comprehensive safety program to increase all employees' knowledge of job site safety.

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