About Us

Our History

Joe M. Daniels and Jerry Daniels in front of trailer

Improving lives in and around Dane County for more than 70 years.

Daniels Construction was founded in 1953 by Joe Daniels Sr., a skilled carpenter who focused primarily as a residential contractor, on the values of honesty, integrity, quality, and reliability.

In the years since, Daniels has grown to be a trusted name throughout Dane County and the surrounding areas. 

Highlights and milestones through the years

timeline label - 1953
vintage photo of house
Joe Sr's Certificate of apprenticeship

Joe Daniels Sr., founds the company as a residential home builder

timeline label - 1958

First “Parade of Homes” home built

vintage parade of homes framed photo
Parade of Homes by Daniels construction, 1955
timeline label - 1960

Joe Sr., becomes President of Madison Area Business Association. Company expands into multi-family construction

Joe Sr with Home Builders plaque
Joe Jr and Jerry, 1968
timeline label - 1963
Perry St in 1970s

Company expands into commercial construction

timeline label - 1972

Joe Daniels Jr. enters family business after graduating from UW School of Business in Construction Management

Joe Jr. at Desk
timeline label - 1979
Jerry & daughter
yellow vintage daniels truck

Jerry Daniels joins the family business after graduating high school and completing carpenter apprenticeship

timeline label - 1985

Union representation departs, seizing the opportunity to cross-train employees and help them become more efficient

Joseph M. Company equipment
Joe Sr. on phone behind his desk
1980s downtown with daniels equipment

Last multi-family built; allocating for commercial construction. Street, Sewer, Water & Underground division added

Timeline label - 1987
ABC WI logo

Daniels Construction becomes members of Associated Builders and Contractors of WI

timeline label - 1990

Joe Sr. sells the family business to Joe Jr. and Jerry, who become President and VP-Safety Director, respectively

Joe, Joe Jr & Jerry
Joe Sr. and Irene Rundle
timeline label - 2003

Joe Daniels Construction celebrates 50 years in business

goodman pool in the 2000s
Daniels 50th anniversary badge
timeline label - 2006

Daniels family sells portion of the business to an Employee Stock Ownership Plan (ESOP). Through our participation in the ESOP, the entire employee “family” become owners who share in the growth of the company. 

timeline label - 2014
Bar Corallini bar

Sam Daniels, Jerry’s son, joins full time after graduating from UW School of Business as Project Manager then serving as COO

Olbrich gardens

Company completed largest project in its history and received multiple industry awards

2019 & 2020 ABC of WI projects of distinction awards
daniels construction headquarters remodel under construction
Daniels office addition

A second-floor addition was constructed, and first floor office was remodeled to accommodate the company’s growth.

Jerry Sam & Joe Jr

Company transitions to third generation of ownership and leadership, as Sam Daniels is named President, continuing the commitment to the values upon which the company was founded.

2023 was a milestone year for Daniels, marking the 70th anniversary of the company. Additionally, Daniels won Wisconsin Family Business of the Year and three ABC Wisconsin Projects of Distinction awards.

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Highlights and milestones through the years

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